For Immediate Release

CMG will Protect and License the Legacy of the Sultry, Raven-haired Actress that Costarred in Gentlemen Prefer Blondes

CMG, the global leader in marketing, licensing, and managing the most illustrious names of the 20th century and today, is excited to announce its worldwide exclusive partnership with the estate of the legendary actress, Jane Russell.

Phil Korkis, Director of Sports Licensing & Legal Counsel, who is the licensing manager of Jane Russell’s Estate said: “Remembered as a 1940s and 50s bombshell, Jane Russell stands as a legend of her time. CMG looks forward to working with another prolific film legend in protecting and promoting her intellectual property.”

Russell, who died on February 28, 2011, at the age of 89, is best known for her role in the Howard Hughes film “The Outlaw,” her role as Calamity Jane opposite Bob Hope in “Paleface,” and her comedic performance in “Gentleman Prefer Blondes” alongside Marilyn Monroe.

During her lifetime, the bona fide star founded the World Adoption International Fund and began a mission to find loving families for thousands of children. She also campaigned for changes in US adoption laws. Her other accomplishments include having her hand and footprints immortalized outside of Grauman’s Chinese Theater and a star on the Hollywood Walk of Fame.

The children of Jane Russell said: “CMG is a perfect fit for what our mother and our family stand for and believe in. CMG upholds an excellent standard so very important to our mother and her image. They truly represent the best of the golden years of Hollywood.”

For more information about licensing opportunities involving Jane Russell, please contact Phillip Korkis at phillip@cmgworldwide.com.

CMG is recognized as the predominant firm in the protection and marketing of the greatest entertainment music, and sports personalities of the 20th Century. Included among these are the estates of James Dean, Ava Gardner, Clark Gable, Robert Mitchum and Bettie Page, as well as celebrities such as Bill Elliott. For more information, please visit www.CMGWorldwide.com.

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Press Contact:
Cara McMains / Public Relations Director
cara@cmgworldwide.com

CMG Worldwide CEO Mark Roesler was interviewed by WIBC about the issues a Chinese company may face for making Steve Jobs dolls.

Read and listen to the interview here.

“She was always known for her high-end fashion whether it was jewelry or fragrance,” says Mark Roesler, head of CMG which licenses the estates of James Dean and Buddy Holly. “You would keep that brand very high end.”

Read full article here.

According to Forbes, “The pinup girl, who died in 2008, is more in style than ever before, with a chain of stores called Bettie Page Clothing in places like Hollywood and Las Vegas selling clothes inspired by the model and B movie star. Those stores helped her estate earn $6 million this year, tying for 13th place on our list with Andy Warhol and George Harrison.”

Check out the full list: The Top Earning Dead Celebrities

“Steve Jobs was no doubt one of the greatest visionaries of our time,” Chairman and CEO of CMG said. “His profound impact on technology and design forever changed our daily lives. His ability to conceive an idea and see it through to consumers’ hands was unparalleled and his legacy will reverberate for generations to come. Just as we look back at those entertainment, sports, music and historical figures of the past whose image and name are forever etched in our culture, Steve Jobs has just been added to that list and future generations will all be looking back at his accomplishments.”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Steve Jobs

Great picture with Mindy Grossman, chief executive of HSN Inc.; Mark Roesler, CEO and Chairman of CMG Worldwide; and Twiggy, former model and fashion icon!

New Social Game Will Feature Yesterday’s Celebrities to Connect Players with the Past

Langhorne, PA (PRWEB) September 13, 2011
Casual game developer and publisher Entertainment Games, Inc. (OTC Pink: EGAM) announced today that it has signed a licensing deal with CMG Worldwide, a leading agency representing many of the most recognized names in sports, music and entertainment. Under the agreement, CMG will license to Entertainment Games authentic images of celebrities from past decades to be featured in its upcoming retro-based social game for Facebook, Google+, mobile devices and the open web.

“Authentic celebrity images are key elements to evoking the spirit of decades past,” said Gene Mauro, President and COO of Entertainment Games. “Our new game will provide imagery which will recreate the past like never before, and CMG’s wide representation of the most celebrated icons of recent decades makes them a perfect source for nostalgic images.” Mauro added, “Entertainment Games’ mission is to create a rich, sensory game environment connecting its users to their heydays and recognizable celebrity icons are critical elements of that connection.”

Mark Roesler, CMG Chairman and CEO, and the leading authority on celebrity representation and evaluation, finds new value in extending the reach of celebrity images to new media platforms. “Our partnership with Entertainment Games opens up brand new avenues for clients to leverage their brands in a cutting edge way,” said Roesler. “We are excited to license images for an innovative social game in which players interact in an environment enhanced by celebrity icons of their pasts. Entertainment Games has a unique product vision and we are thrilled to have our celebrity images be part of it as they deliver a ground-breaking social gaming experience to players all over the world.”

Source

Indiana University School of Law – Indianapolis

Alumnus Mark Roesler, ’82 is one of those rare individuals who is responsible for creating a new and important area of IP protection. “Mark is a true legal pioneer. Through ground breaking substantive legal work, including his master-minding of landmark lawsuits and his persuasive advocacy for state statutory protection, he is responsible for establishing meaningful legal protection for the posthumous right of publicity,” explains John Schaibley, Executive Director of the IP Center. Mark Roesler’s transformative accomplishment—establishing enforceable legal publicity rights in the estates of deceased celebrities– spawned a new and exciting industry, in which hundreds of millions of dollars in licensing rights are at stake. The law school is honored by our association with Mark and his company, CMG Worldwide, which is widely recognized as the premier marketing and management company for protecting and enforcing the IP rights that alumnus Mark Roesler pioneered.

Read more here.

Star names worth big bucks in digital marketplace
By ROBERT MARICH

Late actor James Dean has a website to keep fans engaged, while Charlie Sheen’s Twitter account is followed by millions, and marketed to many.

The Web has been called a tool celebs can use to connect with their fans and build their audience.

That’s so yesterday.

Today it’s also a cash-generating machine that puts money in their pockets via sponsored Tweets, paid endorsements for products and sales of their own licensed merchandise.

Celebrities are thinking more and more about monetizing their online audience as opposed to just building it, “which is what the first five or six years of social media was all about,” says Arnie Gullov-Singh, CEO of celebrity marketing agency Ad.ly, which launched Charlie Sheen on Twitter in March. The BevHills-based outfit says it has a stable of 1,000 celebs from Hollywood and sports who send out sponsored Twitter messages to their followers for cash from 150 advertisers, including AT&T, Microsoft, NBC and Sony.

Marketers have quickly come to realize that celebrities are magnets for corralling eyeballs in social media. In the flip of a Twitter hashtag, Ashton Kutcher, Oprah Winfrey, 50cent and Sheen each can deliver millions of followers.

“About a third of the people in America follow celebrities, and there’s a high overlap of the people who follow celebrities that follow brands as well,” says Radha Subramanyam, senior veep of media and advertising insights and analytics for Nielsen. “They tend to be the more connected people.

Celebrities’ growing online clout could ultimately shift the balance of power between them and their studios, leading to some head-butting in Hollywood.

“Today it’s taken for granted that talent will automatically give studios or record labels free publicity through their social media platforms,” says Jason Klein, co-founder of Special Ops Media, a digital ad agency that handles movies. “As celebrities continue to build sizable followings and direct relationships with their fans through Facebook, Twitter, and other platforms, it’s entirely possible that one day stars with major followings will attempt to charge studios for access to their fans on social media platforms.”

One of the hottest areas where the power of celebrity is on display is the fragrance biz, where brands are cashing in with big-selling scents from Celine Dion, Tim McGraw and Sarah Jessica Parker (all with Coty), Hilary Duff (Elizabeth Arden), Paris Hilton and Queen Latifah (Parlux Fragrances) and Justin Bieber (Give Back Brands). Industry newsletter the Licensing Letter estimates that North American retail sales of licensed fragrances rose 7.1% in 2010 — an impressive increase when compared with an average 4% recession-induced decline for 32 categories within the entire licensed-merchandise business, which is defined as products carrying identification of third parties.

“Once something works for a couple of celebrities, everyone seems to pile on,” says Licensing Letter executive editor Ira Mayer.

The newsletter estimates that retail sales of all licensed merchandise based on celebrities — a subcategory within the broader licensed range that also includes sports teams and corporate trademarks — rose 4.8% despite the poor economy, driven by reality TV stars, famous chefs and actors who licensed their names to apparel, accessories (scarves, handbags), home and kitchen goods and foods — in addition to fragrances.

Royalties for celebrities are also high, averaging 10.1% of net wholesale prices, which is above the industry average of 8.6%, the Licensing Letter estimates.

Reality TV stars have an especially high sizzle-factor in cyberspace, which marketing pros credit to their ubiquity on the tube and to the fact that auds identify with their real-life travails. Plus, reality celebs such as Snooki from “Jersey Shore” and Bethenny Frankel of “The Real Housewives of New York City” are often willing to work harder than A-listers to promote themselves.

The estates of deceased celebs are also in on the social media game, their marketing agents peppering cyberspace with content to keep old fans engaged and corral a new generation of aficionados. “Without a doubt, it’s been a game changer, especially when you look at a bad-boy actor James Dean or a 50s pin-up girl Bettie Page,” says Mark Roesler, CEO of CMG Worldwide, which reps late celebrities’ estates.

There are ironic twists in all this. Dean and Lee Marvin, who also died decades ago, have websites with their names as dot-com domains. George Clooney, Steven Spielberg and other alive-and-kicking celebs do not.

Why the occasional reticence? Some celebs simply shy away from the personal limelight. Other are just not interested in selling their own branded products.

Notably, official websites for big-name Hollywood talent are not necessarily a big draw. Audience measurement firm ComScore estimates that many pull in only tens of thousands of unique visitors a month on a worldwide basis.

There are also wormholes in cyberspace, most notably imposters who occupy a famous name or else use confusingly similar names — all the while presenting photos of the celebrities in order to appear authentic. Twitter confers Verified Account status on real celebrities. Whoopi Goldberg has issued just one Twitter message: “I’m putting this up so people don’t steal my ID. Yes, this is me, but you know I’m not gonna be here often.”

Another trap: Some of the smaller consumer-goods companies that gravitate to online marketing because it’s relatively inexpensive tend to be litigious, seeking financial damages from celebrities when alliances don’t pan out. (Blue-chip companies avoid messy spats because they don’t want their well-known corporate images dragged though the mud.)

But for many, the positives outweigh the risks. “Going forward, I think it’s going to interesting to see the dynamic between Silicon Valley, with its thinking that content should be free, and the entertainment community, which has a history of monetizing content,” says Ad.ly’s Gullov-Singh. “We’re sitting right in the middle of it, and we don’t know exactly how that is going to play out.”

Tweetle-lee-dee

Various celebrities ranked by their number of Twitter followers

Name Followers

1. President Obama/re-election 9,425,052

2. Ashton Kutcher 7,304,414

3. Oprah Winfrey 6,882,320

4. 50cent 4,812,612

5. Charlie Sheen 4,530,743

6. Paris Hilton 4,380,791

7. Stephen Colbert 2,514,694

8. Snooki (Nicole Polizzi) 2,394,276

9. Tom Hanks 2,322,253

10. Tom Cruise 1,797,168

11. Sarah Palin 619,947

12. Bethenny Frankel 602,594

Source: Variety from Twitter postings

PRESS RELEASE

The PAMELA COUTURE STOCKING COLLECTION by Secrets in Lace is changing the “stocking wearing attitude.”

July 2011 – Pamela Anderson is proving stockings are no longer passé with her new leg wear collection.

Pamela Anderson has signed a global licensing agreement with world famous stocking designer Secrets in Lace to create, market and distribute her leg wear line, the PAMELA COUTURE COLLECTION of authentic nylon stockings.

“I am very pleased with the initial collection – I love every one of the styles because they cover every fashion occasion,” Anderson said.

Recently other stylish ladies like Kate Middleton, Pippa Middleton, Hayden Panettiere, Mischa Barton and Sarah Jessica Parker have been spotted wearing sheer stockings.

However, Secrets in Lace is not a stranger to this fashion trend revival. Designing and producing authentic stockings since 1984, Secrets in Lace understands how to create a product for its customers that expresses their femininity while remaining classy and elegant.

“We are very excited to work with Pamela Anderson on her collection because she brings a balanced blend of propriety and sexiness to the design studio,” Daniel Whitsett, President of Secrets In Lace, said.

The Pamela Couture Stocking Collection includes five stocking styles and is available to purchase at SecretsInLace.com.

CMG Worldwide celebrity agent Mark Roesler, who negotiated the licensing deal, stated: “We worked with Secrets in Lace on the PAMELA COUTURE COLLECTION because they are the premier company in the stocking industry and have a history of making women feel sexy in their lingerie. This collaboration is the perfect match, as Pamela Anderson exudes sex appeal, and her stocking line is no exception. She knows how to play up her assets; and, this line exemplifies just that.”

About Pamela Anderson
Appearing on 13 Playboy covers, to Baywatch and soon a new Broadway production, Pamela Anderson, mother of two, never has a shortage of projects. While she enjoys her busy life, especially being involved in PETA and other charitable causes, Pamela’s first priority is her family. Now, she is involved in something else that is close to her heart, lingerie. For more information about the most downloaded person on the web, visit www.pamelaanderson.com.

About Secrets in Lace
Secrets In Lace has been selling authentic nylon stockings and coordinating bra-garter belt- panty
sets since 1984 and is the largest retailer in the world of 100% nylon stockings. Designed for
every day wear (just like in the 1960′s and 1970′s), Secrets in Lace carries classic styles for every
occasion. Secrets in Lace operates a mail-order catalog and an online store at www.secretsinlace.com.

Press Contact:
Cara McMains / CMG Worldwide Public Relations Director
cara@cmgworldwide.com