Pamela Anderson, The Most Downloaded Person On The Internet, Wins Action
by Mark Roesler on Aug.27, 2010, under News

Day TRO Granted (Left to Right: Laura Brewer, Sovich Minch, LLP Paralegal; Theodore J. Minch, CMG's Appointed Counsel; Mark Roesler, CMG Chairman & CEO)
Indiana Court Stops Fraudulent use of PamelaAnderson.com
August 27, 2010–An Indiana court yesterday ordered a return of the domain name PamelaAnderson.com to the famous actress. The domain name was controlled by a Canadian-based company CMAEON and its founder Tim Vasko.
Vasko, a U.S. citizen, relocated to Canada in the 90’s after a number of questionable legal cases including a Securities and Exchange Commission case where he was alleged of making materially misleading disclosure filings with the SEC and engaged in a scheme to flaunt his former company, VIP Global Capital, Inc. He was also alleged of manipulating the market for VIP’s securities.
Back in August 2009, Vasko set up PamelaAnderson.com and a fan club site that captured all of the internet addresses of people who visited Anderson’s site which became increasingly popular during her celebrated appearance on “Dancing With the Stars.” He then transferred the domain to his own registrar, eNom Incorporated, and concealed the information of PamelaAnderson.com from Anderson using a proxy server.
Using Pamela’s fan club list, Vasko tried to market various celebrity products through another site called CelebrityConnected.com. Other celebrities on this site include Britney Spears, Jessica Simpson and Sean “Diddy” Combs.
Anderson was represented by her agent Mark Roesler, CMG Brands LLC Chairman and CEO.
CMG, headquartered in Indianapolis with an office in Los Angeles, represents over 300 entertainment, sports, historical and music clients.
Roesler said, “It was necessary to move as quickly as we could in this action with the TRO because not only had this company taken control of her name, but they were fraudulently representing and marketing to her many fans around the world. It was particularly outrageous and the judge even commented on how they even had an ‘Ask Pamela’ section on the website.”
ABOUT PAMELA ANDERSON
Anderson is one of the millenniums most recognizable icons. From Guinness Book of World Record holder as the “most down loaded” celebrity– the model, actress, mother, developer, entrepreneur, philanthropist, designer, and dancer has appeared on the cover of more magazines around the world than any star of our generation. She is best known for her roles on the television series Home Improvement, Baywatch, VIP and most recently Dancing With the Stars.
ABOUT CMG BRANDS LLC
CMG Brands LLC is recognized as the predominant firm in the protection and marketing of the greatest sports and entertainment personalities. Included among these are the estates of Babe Ruth, Jackie Robinson, James Dean, Amelia Earhart, Ella Fitzgerald as well as celebrities such as Pamela Anderson, Bill Elliott, Chuck Berry, Neil Armstrong and Elvira. To learn more visit CMGBrands.com and MarkRoesler.com.
Press Contact:
Cara Reiter
Public Relations Director
(317)570-5502
*For a high resolution photo of Pamela Anderson or a PDF of the Temporary Restraining Order email: cara@cmgworldwide.com
Editor’s Note: CMG is currently working on getting PamelaAnderson.com up and running as soon as possible. CMG is also working on licensing deals for Pamela Anderson, which include swimwear and a Secrets in Lace lingerie line. These will soon be available on PamelaAnderson.com as well as her perfume.
CMG Announces Alliance with National Baseball Hall of Fame and Museum
by Mark Roesler on Jul.27, 2010, under News
New Agreement will Support and Promote Museum’s Mission and Hall of Fame Members
CMG, the Indianapolis-based leader in marketing and managing the most famous names of the 20th Century, is excited to announce its licensing partnership this month with the National Baseball Hall of Fame and Museum and the Hall of Fame legends who are participating in the Member Licensing Program.
Recently, CMG Chairman & CEO, Mark Roesler and his wife Stacey met with Sean Gahagan, Vice President of Retail Merchandising & Licensing at the Baseball Hall of Fame & Museum, on July 13th in Anaheim for the 81st annual Major League Baseball All-Star Game.
To learn more about CMG’s partnership with the National Baseball Hall of Fame and the Hall of Fame Member Licensing Program click here.
NASCAR Legend Darrell Waltrip Visits CMG
by Mark Roesler on Jul.23, 2010, under News
Waltrip is in town for the Brickyard 400 at the Indianapolis Motor Speedway this weekend.
Memories of George Steinbrenner
by Mark Roesler on Jul.13, 2010, under News
I’m deeply saddened to hear the news of the death of George Steinbrenner, one of the most colorful and iconic legends in the sports world. His reign as owner of the New York Yankees, solidified the team into the most successful and valuable team in sports history. Just like Babe Ruth, a Yankee Stadium legend, George Steinbrenner’s legacy will continue to resonate in the hearts of fans for generations.
We crossed paths many times over the past 30 years, as we represented many of the greatest Yankee legends of the 20th century. George was always kind to open up the owner’s box to my clients like the family of Babe Ruth. He was truly larger than life and made a significant mark on professional sports. He will be deeply missed.
~Mark Roesler, CMG Chairman & CEO
Bridget Marquardt Visits Indiana
by Mark Roesler on Jul.09, 2010, under News
The television personality, model and actress, is in town for the Famous Monsters Convention this Friday, July 9th. The event is the official convention of Famous Monsters of Filmland Magazine, to be held through Sunday, July 11, at the Wyndam Indianapolis-West.
For more information on the hours of the convention and how to purchase tickets click on the link below.
http://www.famousmonstersconvention.com/
To learn more about Bridget check out her official website.
60 MINUTES Re-run “A Living for the Dead”
by Mark Roesler on Jul.02, 2010, under News
Leave a Comment :Mark Roesler more...CMG Announces Alliance with National Baseball Hall of Fame and Museum
by Mark Roesler on Jul.01, 2010, under News
For Immediate Release
New Agreement will Support and Promote Museum’s Mission and Hall of Fame Members
(Indianapolis, IN, July 1, 2010) – CMG, the Indianapolis-based leader in marketing and managing the most famous names of the 20th Century, today announced its licensing partnership with the National Baseball Hall of Fame and Museum and the Hall of Fame legends who are participating in the Member Licensing Program.
The National Baseball Hall of Fame and Museum, located in Cooperstown, New York is an educational institution, dedicated to preserving the history of the game, honoring its excellence, and connecting generations of baseball fans around the globe through exhibits, public programs, and educational outreach. Founded in 1936 and opening its doors for the first time in 1939, the non-profit organization is three institutions in one: a Hall of Fame to honor the game’s greatest players, managers, umpires and executives; a Museum that documents the game’s history and its most compelling storylines; and a Library, which serves as the research hub and the official repository of the game.
The Museum’s collections total more than 35,000 three-dimensional artifacts, more than 2.6 Library volumes, nearly 500,000 original photographs, more than 10,000 hours of recorded media and more. The Museum welcomes more than 300,000 visitors to Cooperstown annually, while reaching millions of school children nationwide through distance learning initiatives and videoconferencing programs. On site, the Museum hosts nearly 1,000 public programs to augment the visitor experience in the Museum.
CMG will pursue opportunities to license the Baseball Hall of Fame and Museum Marks and the participating member marks in the Hall of Fame Member Licensing Program, including the following legends: Sparky Anderson, Luis Aparicio, Richie Ashburn, Al Barlick, Johnny Bench, Yogi Berra, Lou Boudreau, Lou Brock, Jim Bunning, Rod Carew, Orlando Cepeda, Larry Doby, Bobby Doerr, Dennis Eckersley, Bob Feller, Rick Ferrell, Rollie Fingers, Jim “Catfish” Hunter, Monte Irvin, Reggie Jackson, Ferguson Jenkins, Al Kaline, George Kell, Harmon Killebrew, Ralph Kiner, Tommy Lasorda, Bob Lemon, Walter (Buck) Leonard, Al Lopez, Lee MacPhail, Jr., Juan Marichal, Eddie Mathews, Bill Mazeroski, Willie McCovey, Joe Morgan, Eddie Murray, Hal Newhouser, Phil Niekro, Jim Palmer, Tony Perez, Gaylord Perry, Phil Rizzuto, Robin Roberts, Brooks Robinson, Nolan Ryan, Ryne Sandberg, Mike Schmidt, Red Schoendienst, Tom Seaver, Enos Slaughter, Ozzie Smith, Warren Spahn, Willie Stargell, Bruce Sutter, Don Sutton, Earl Weaver, Hoyt Wilhelm, Billy Williams, Early Wynn and Robin Yount.
Mark A. Roesler, Chairman and Chief Executive of CMG, said: “We are extremely proud to have represented the greatest baseball players of all time for the last quarter of a century and now look forward to our partnership with the National Baseball Hall of Fame and the Hall of Fame Member Licensing Program. The National Baseball Hall of Fame is the premier Hall of Fame in all of sports and is revered by fans around the world. Our new partnership will allow us to promote and celebrate the Baseball Hall of Fame along side the many Hall of Famer’s CMG currently represents including Babe Ruth, Jackie Robinson and Lou Gehrig.”
Jeffrey L. Idelson, President of the National Baseball Hall of Fame and Museum, said: “The National Baseball Hall of Fame and Museum is delighted to join efforts with CMG, a proven leader in licensing, particularly in the sports arena, to maximize our institutional exposure and the brands of those Hall of Famers who are participating in this program. The support generated through our relationship with CMG will allow the National Baseball Hall of Fame and Museum to further invest in educational and outreach programs to connect baseball fans to the game’s history, while extending the reach of our mission.”
CMG is recognized as the predominant firm in the protection and marketing of the greatest sports and entertainment personalities of the 20th Century. Included among these are the estates of Babe Ruth, Jackie Robinson, Marilyn Monroe, James Dean and Bettie Page, as well as celebrities such as Pamela Anderson, Bill Elliott and Elvira. For more information, visit www.CMGWorldwide.com. If you are interested in licensing opportunities, please contact the Director of Sports & Legal Counsel, Ryan Boyle, at (310) 651-2000 or Ryan@cmgworldwide.com.
Located on Main Street in the heart of picturesque Cooperstown, NY, the National Baseball Hall of Fame and Museum is one of the country’s major tourist destinations and is surely the best-known sports shrine in the world. Opening its doors for the first time on June 12, 1939, the Hall of Fame stands as the definitive repository of the Game’s treasures and as a symbol of the most profound individual honor bestowed on an athlete. The Museum is every fan’s “Field of Dreams” with its stories, legends and magic to be passed on from generation to generation. The Baseball Hall of Fame’s mission is to preserve history, honor excellence and connect generations. The Hall of Fame’s centerpiece is its historic Gallery, where the plaques of all 292 Hall of Fame members line the oak walls. Only 1 percent – one in 100 – to have played baseball in the major leagues, have a plaque in the Hall of Fame. For more information, please visit baseballhall.org for more information.
Contacts:
Cara Reiter
Public Relations Director
CMG
Phone: (317) 570-5502
cara@cmgworldwide.com
Brad Horn
Sr. Director, Communications & Education
National Baseball Hall of Fame and Museum
Phone: (607) 547-0287
bhorn@baseballhalloffame.org
Mark Roesler Cited in BBC News – Jackson: Life after death?
by Mark Roesler on Jun.28, 2010, under News
Article Excerpt: Jackson: Life after death?
By Clare Matheson
Business reporter, BBC News
Timeless?
Mark Roesler, chief executive and founder of CMG Worldwide, which represents the estates of famous people including James Dean and Marilyn Monroe, agrees that maintaining the integrity of a celebrity is key.
“We want to make sure the image we put out will ensure a long and timeless legacy. For example, with our client Ginger Rogers, as per her estate’s request, we would not approve any photos related to alcohol or violence,” he says.
But it is not just after death that brand value needs careful attention.
Celebrities or sportsmen whose careers are coming to an end need to know how to keep their brand alive.
Continue reading the main story
She cites the example of tennis player David Lloyd – “not a top ranking tennis player nor as good looking as his brother John,” as she puts it.
But he was canny enough to diversify out of tennis and into fitness centres, broadening his brand to sustain its value; a very distinct strategy to that of Bjorn Borg who even put his name to a range of underwear.
“At one time he was a sexy, glamorous, blond tennis player. As he wasn’t preserved in time in that way not a lot of products have been attached to him, I’m afraid his fortune has wound down.”
Meanwhile, Mr Roesler warns celebrities that they should consider their earning potential post mortem – which for many was higher after their death.
“Iconic celebrities should start thinking about building their brand now. Their brand is no different than a Coke, Mickey Mouse or McDonalds. The death of the creators of those brands had very little impact on the ability of the brand to sustain itself,” he says.
“Michael Jackson … may have died one year ago and we are still talking about how much more he is worth today. We can look ahead a couple of generations, and we will continue to have the same discussion about him.”
Click here to read the full article.
Camp Discovery Visits Legends Museum
by Mark Roesler on Jun.25, 2010, under News
INDIANAPOLIS, Ind.–A group of children from Berean Baptist Church’s Camp Discovery stopped by CMG June 25 to tour the Legends Museum.
Highlight of the day: seeing the shirt Michael Jackson wore in his Scream music video (pictured behind the group).
The museum is not only a tribute to the greatest personalities to influence the past 100 years, but a tool for present and future generations to use to achieve their own greatness.
Learn more about the Legends Museum here.
In Memoriam: Farrah Fawcett
by Mark Roesler on Jun.25, 2010, under News
Today also marks the first year since the passing of the legendary sex symbol of the 1970′s, Farrah Fawcett.
The “Charlies Angels” star lost her battle with cancer at the age of 62. The three-time Emmy nominated actress epitomized beauty, courage and strength and will continue to remain a pop culture icon for generations to come.
“Today when you think of Farrah remember her smiling because that is exactly how she wanted to be remembered…smiling.” ~Kate Jackson, one of the original three “Charlie’s Angels”


