Known as the quintessential Halloween icon and symbol of all things spooky, Elvira, Mistress of the Dark is now and forever will be the ‘Queen of Halloween’. We are humbled and excited to announce that she has just become a part of the CMG client family!

Elvira’s unique brand continues to draw fans of all ages from around the world. Not only was she the first person to be broadcast in 3-D in America, selling more than 2.7 million pairs of 3-D glasses in Los Angeles alone, but she became the first horror host ever to be nationally syndicated. In addition, Elvira was the first person to produce a music video in IMAX 3-D format and was the first female celebrity to launch a national beer campaign (Coors) and market her own beer (Elvira’s Night Brew).

Her career spans over a quarter of a century and includes two feature films: the cult classic, “Elvira, Mistress of the Dark” (1988) and “Elvira’s Haunted Hills” (2004). Elvira has given thousands of interviews in print and broadcast format. A list of Elvira’s appearances include The Grammy Awards, NBC’s “Today Show”, “Saturday Night Live”, The Tournament of Roses Parade, two MTV specials, Monday Night Football, and a U2 concert with Bono. In October 2007, she starred in the Fox Reality series “Search for the Next Elvira!”

Elvira has a merchandising empire with over 350 items which include books, trading cards, greeting cards, perfume, pin ball machines, slot machines, guitars, model kits, Halloween décor, action figures, and dolls. She has recorded 5 music CDs and has published 4 books. She also boasts one of the best-selling Halloween costumes of all time.

Behind the edgy exterior lies a heart of gold. Elvira uses her celebrity to bring awareness to many worthy causes and organizations, especially animal rights and AIDS charities.

Elvira’s iconic image is imbedded in our pop culture and is sure to endure for generations to come.

Elvira was created and is portrayed by actress-writer Cassandra Peterson.

One of the most publicly recognized American pool players of the 20th century, known for popularizing the game of pool, is now part of the CMG client family.

“Minnesota Fats,” also known as Rudolf Walter Wanderone Jr. stroked into stardom with his larger-than-life persona, his smooth-talking personality, and his knack for telling tall tales about himself.

By the ripe old age of 10, he began playing pool in his hometown of New York City. During the 1930s to 1960s, “Minnesota Fats” became a travelling pool hustler, making money by wagering on private games in pool halls.

Initially known as “New York Fats,” he adopted the identity as “Minnesota Fats” soon after the 1961 film, The Hustler, thus spreading his legendary name across the United States.

“Minnesota Fats” soon became a competitor in promotional tournaments and later became a leading ambassador of the game of pool in the U.S. With his fame growing, he landed a job as executive vice-president of billiard table manufacturer Rozel Industries, in which he played exhibition matches and gave demonstrations.

In a series of televised tournaments in the late 1970s, “Minnesota Fats” captivated audiences with his spontaneous wit despite being defeated by Willie Mosconi. In 1984, he was inducted into the Hall of Fame of the Billiard Congress of America for his “meritorious service.”

“Minnesota Fats” died on January 18, 1996, in Nashville, Tennessee and will always be remembered for his contributions in universalizing the game of pool. To learn more about this iconic pool player’s life check out CMGWorldwide.com/news for the official launch of his website.