Known as the quintessential Halloween icon and symbol of all things spooky, Elvira, Mistress of the Dark is now and forever will be the ‘Queen of Halloween’. We are humbled and excited to announce that she has just become a part of the CMG client family!

Elvira’s unique brand continues to draw fans of all ages from around the world. Not only was she the first person to be broadcast in 3-D in America, selling more than 2.7 million pairs of 3-D glasses in Los Angeles alone, but she became the first horror host ever to be nationally syndicated. In addition, Elvira was the first person to produce a music video in IMAX 3-D format and was the first female celebrity to launch a national beer campaign (Coors) and market her own beer (Elvira’s Night Brew).

Her career spans over a quarter of a century and includes two feature films: the cult classic, “Elvira, Mistress of the Dark” (1988) and “Elvira’s Haunted Hills” (2004). Elvira has given thousands of interviews in print and broadcast format. A list of Elvira’s appearances include The Grammy Awards, NBC’s “Today Show”, “Saturday Night Live”, The Tournament of Roses Parade, two MTV specials, Monday Night Football, and a U2 concert with Bono. In October 2007, she starred in the Fox Reality series “Search for the Next Elvira!”

Elvira has a merchandising empire with over 350 items which include books, trading cards, greeting cards, perfume, pin ball machines, slot machines, guitars, model kits, Halloween décor, action figures, and dolls. She has recorded 5 music CDs and has published 4 books. She also boasts one of the best-selling Halloween costumes of all time.

Behind the edgy exterior lies a heart of gold. Elvira uses her celebrity to bring awareness to many worthy causes and organizations, especially animal rights and AIDS charities.

Elvira’s iconic image is imbedded in our pop culture and is sure to endure for generations to come.

Elvira was created and is portrayed by actress-writer Cassandra Peterson.