Trademarks are perhaps most commonly thought of in the context of corporate brand names, such as Coca-Cola, Mercedes-Benz, or Levi’s, though trademark interests can be implicated through a wide variety of commercial activities, such as logos, personal names, band names, trade names, business names, and the like. The intricacies of securing trademark registrations, policing the trademarks on a world-wide basis, as well as developing and promoting a brand, require broad familiarity with international intellectual property laws and trends. Personalities can develop their own names or images into a trademark in order to bolster their respective intellectual property rights, through protection and enforcement, extensive and selective licensing, and strategic branding efforts.